top of page
The Karapace Blog


Katie Whittier
Apr 27, 20232 min read
I really don't like video
I need to tell you something, and after everything I've written about narratives, it shouldn't surprise you: Video overwhelms me. I can’t...
31
0


Katie Whittier
Apr 12, 20232 min read
Talking points are fine. Narratives work better.
I’ve worked on many teams that prepare talking points for officials by putting together a list of bullet-pointed sentences, sometimes...
46
0


Katie Whittier
Mar 24, 20232 min read
Brevity vs. Humanity
In the rush to make our content as short and scannable as possible, what are we losing? Listen, I love to write long things. I wrote a...
19
0


Katie Whittier
Mar 16, 20232 min read
Take us backstage
Want to help your audience trust you more? Show your process! Take your us behind the scenes to see how you operate, how you apply your...
13
0


Katie Whittier
Feb 16, 20232 min read
Raise the Integrity
A month later, I’m still absorbing insights from the 2023 Edelman Trust Barometer. I especially love how Dave Samson frames one way...
26
0


Katie Whittier
Jan 5, 20233 min read
Demonstrate Humanity
For this, the final post in our trust recipe series, I get to practice what I preach and demonstrate some raw humanity: This post should...
45
0


Katie Whittier
Dec 14, 20222 min read
Follow Through and Follow Up
By the time we hit our teenage years, we’ve heard this simple definition for trust: Do what you say you’re going to do. And it’s true....
26
0


Katie Whittier
Nov 22, 20222 min read
Know What You’re About
Last week, we unveiled our recipe for building trust through communications in six steps. Be sure to check it out if you want a...
28
0
bottom of page