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The Karapace Blog

Apr 27, 20232 min read

I really don't like video

I need to tell you something, and after everything I've written about narratives, it shouldn't surprise you: Video overwhelms me. I can’t...

Apr 12, 20232 min read

Talking points are fine. Narratives work better.

I’ve worked on many teams that prepare talking points for officials by putting together a list of bullet-pointed sentences, sometimes...

Mar 24, 20232 min read

Brevity vs. Humanity

In the rush to make our content as short and scannable as possible, what are we losing? Listen, I love to write long things. I wrote a...

Mar 16, 20232 min read

Take us backstage

Want to help your audience trust you more? Show your process! Take your us behind the scenes to see how you operate, how you apply your...

Feb 16, 20232 min read

Raise the Integrity

A month later, I’m still absorbing insights from the 2023 Edelman Trust Barometer. I especially love how Dave Samson frames one way...

Jan 5, 20233 min read

Demonstrate Humanity

For this, the final post in our trust recipe series, I get to practice what I preach and demonstrate some raw humanity: This post should...

Dec 14, 20222 min read

Follow Through and Follow Up

By the time we hit our teenage years, we’ve heard this simple definition for trust: Do what you say you’re going to do. And it’s true....

Nov 22, 20222 min read

Know What You’re About

Last week, we unveiled our recipe for building trust through communications in six steps. Be sure to check it out if you want a...